It was a long time coming, but with a vote by council on Feb. 20 the Leslieville BIA officially came into existence. The new business improvement area runs between Empire and Vancouver avenues along Queen Street and includes about 120 businesses.
Andrew Sherbin of Edward Jones was part of the steering committee pushing for the BIA.
“I immediately fell in love with the neighbourhood so I wondered how the neighbourhood had been marketing itself,” said Sherbin, whose been in the area for three and a half years.
He said he is pleased the push was successful and thinks it can only be a positive for the area.
“It’s giving us the opportunity to have a structure formalized to really address the marketing and branding of the neighbourhood to get more foot traffic coming to the area,” he said.